Adding some “luck” factor to this blog, I received an invite to attend the Adobe Create Now Tour in Singapore.
On 26th March, hundreds of designers, photographers, videographers, basically those in the creative industries / roles, gathered at the Ritz Carlton-Millenia Grand Ballroom for the launch of Adobe Creative Cloud.
The half-day event kicked off with Vicky Skipp, Head of South East Asia and APAC CSC for Adoba SEA, welcoming all guests and introduced the three speakers, each with their own creative expertise. The morning was more or less divided into three sections, based on the speakers’ specialty — print, mobile, web, and video.
Michael Stoddart, APAC Evangelist for Creative Solutions, started off with an introduction to Creative Cloud, a yearly / monthly membership system which offers access to the entire CS6 collection, exclusive updates and features, cloud storage, and much more. It’s a bit pricey, I mean, hey, it’s Adobe. But to get the ENTIRE collection? That’s a pretty sweet deal. Thing is, once your subscription expires, even if you have downloaded the software onto your computer, you won’t be able to use it anymore. Companies and freelancers in the creative industry will benefit more from this type of subscription service.
Following the Creative Cloud intro, Michael went on to discuss the design and publishing portion of the event. He showed some of the new features of Adobe InDesign CS6, such as alternate and liquid layouts where you can easily relayout a standard sized document to, say, an iPad screen, with a touch of a button. Saves you loads of time from re-layouting, which, I’m sure a lot of us graphic designers have experienced. For Photoshop CS6, Michael gave a demo on the several improvements of the standards features e.g. blur gallery, crop tool and liquify.
Blurring the lines of publishing and web even more, Paul Burnett, APAC Evangelist for web and interactive solutions, took the stage and wowed the audience with a demo of Adobe Muse. Muse is Adobe’s latest revolutionary (in my opinion, at least) software that helps you create websites without having to write code. Yes, you got that right. Just as Paul said, Muse brings “designer-developer love”. Discrepancies between design and code will soon be a thing of the past. With its user-friendly tools, more time can be spent in improving user experience to make your websites more interactive and engaging. Paul also unveiled a slew of web tools and service under the Adobe Edge banner, which I will not discuss into detail anymore. To learn how to create interactive web content and much more with Adobe Edge, click here.
For the last portion of the event, APAC Evangelist for Video Karl Soule proved to the audiences that you don’t need a film degree to produce video and audio. With Adobe Premiere Pro and After Effects, you can create simple text animations in five minutes or make the Marina Bay Sands dance in 15. I kid you not. Shaky video from handheld recording? There’s a stabiliser for that. Accidental background noise from your voice over? Use Adobe Audition to erase it.
The culminating part of the event was Photoshop. I know I said three segments, but this was just a skim-through of its new CSS-integrated features. Normally, most web designers make their initial layout on Photoshop then show it to the developers who would then hardcode based on a print out. Fed up with the output falling short in accuracy from the initial design, Photoshop CS6 launched its CSS support for web design. With just a click or two, you can export the CSS code for an object or text and save a huge amount of time hardcoding.
The beauty with Creative Cloud is everything you may need is readily available in one place. If there’s a sudden need for an image editing software and you only have Adobe Premiere (for example), you wouldn’t have to pay hundreds of dollars to get just one software. Another huge plus for me is if I want to venture into web development, I can simply download Muse and learn the tricks of the trade through Creative Cloud’s online library of tutorial videos.
Would I avail of this service? Honestly? No… t yet. It IS an awesome deal. But I’ll have to wait until I go full-time as a designer to make my money’s worth.
To learn more about Adobe Creative Cloud, click here.